Segestrom Center for the Arts - Tom Bercu Productions - Brite Ideas
how it came to life
Sergestrom's 49th Candlelight Concert
On behalf of Brite Ideas, I worked as a content producer for Segerstrom Center’s 49th Candlelight Celebration. Taking inspiration from Tom Bercu’s set design, I ideated various treatments of floral imagery that were then provided to another member of the design team for animation. Using those files, and working with our lighting and tech teams, I then created a 3D mockup of the culminating reveal moment, inviting guests onstage. Using this mockup as a guide, I developed alternative endings to the animated sequence to better utilize the timing and environment restrictions of the space.